7 Must-Try (and Some Avoid) TikTok Beauty Trends for 2025

1. Caveman Skin “Reset”: Why Ditching All Products Backfires

The trend: So this 22 year old Tia Zakher TikTok influencer decided to not use cleansers,  moisturizers,  sunscreen—just let your natural oils and dead skin build up.

The reality check: Experts warn this leads to clogged pores, dermatitis neglect and even fungal acne.

Pro tip: Keep it simple, not savage. A gentle cleanse, light toner, moisturizer and broad-spectrum SPF will let your skin recover without the horror-show mud mask effect.  I'd love to help you discover what's best for your skin.  Let's Chat!

2. Wig Love: Finding Your Perfect Remy Human-Hair Style

The trend: Clip-in bangs, layered bobs and flowing wigs everywhere—even on TikTok Shop.

Why Remy rules: All cuticles run the same way, so strands lie flat, shine bright and handle heat styling.

What to watch out for: Synthetic blends may save bucks but can’t survive a curling iron. Always use a breathable wig cap—and give your scalp a break so your real hair can breathe, too.

3. Golden Glow: Sunset Blush Meets Juicy Cherry Lips

The trend: Creamy peach and coral blush layered with a pop of gold highlight, plus a sheer cherry-tint gloss.

Why it works: You get that “golden hour” warmth on your cheeks and lips that look fresh, full and dewy—no heavy matte formulas needed.

How to nail it: Blend a cream blush into apples of cheeks, dust with a light translucent powder, then swipe on a juicy gloss for a low-maintenance glow-up.

4. Flashback ’90s Blowout & Feathered Volume

The trend: Big, swoopy blowouts with deep side parts and flip-out ends that scream “Fuller House.”

Styling hacks: Round brush + root lift + blow-dry up and over, then finish with a light mist of hairspray.

Why we love it: It’s effortless volume that frames the face and instantly feels nostalgic—and fun.

5. Sparkle Accents: Hair Tinsel & Feather Extensions

The trend: Tiny strands of shimmer (tinsel).  We hope that the next trend is playful feather clips for festival-style flair. See trend here!

Installation tip: Attach to dry, clean hair with a dab of clear lash glue or micro-rings, then blend in your natural strands.

Wear any day: These accents are lightweight, damage-free and totally removable—perfect for a weekend party or just brightening your Monday.

6. Jellyfish Haircut: The Bold Disconnected Mullet

The trend: Short, flipped-out layers hovering above long “tentacle” lengths—zero blending. See here!

Styling reality: It’s high-maintenance, needing daily blow-dry flips and precise cuts.

Think twice: If you live for bold statements and don’t mind fussing with your shape each morning, this could be your signature. Otherwise, maybe stick with softer, more wearable layers.

7. AI-Driven Skincare: Your Personalized Formula in Minutes

The trend: In-clinic dermoscope scans plus lifestyle quizzes that “print” a custom cleanser, serum and moisturizer.

Why it’s cool: You skip the guessing game, cut product waste and get a routine tailored to your unique skin needs.

Keep in mind: AI is a fantastic guide, but it doesn’t replace your hands-on esthetician or dermatologist. Use technology as a partner, not a perfectionist.

Which trend will you try first? Drop a comment, share with your beauty bestie, and hit subscribe for more honest, playful takes on what’s hot (and what to skip) in the world of beauty.

Stay glowing!