The Unapproachable Makeup Trend: Bold, Dramatic, and All About Attitude

Monina Wright

TikTok's "unapproachable makeup" trend embraces striking features, sending a signal of confidence and power. This style features dark, intense eye makeup, strong contouring, and bold lip colors.

Key Elements of the Look:


  • Dramatic Eyes: Think smokey eyeshadow, bold eyeliner, pops of neon, and lashings of mascara.
  • Sculpted Features: Contouring and highlighting define cheekbones and jawline.
  • Statement Lips: Deep reds, purples, and other bold shades make an impact.
  • Confident Expression: A strong gaze and bold attitude enhance the look.

Why Is It Trending?


This trend allows creative self-expression – especially popular with Gen Z. It's confidence-boosting, empowering, and a way to deter unwanted attention. Plus, the fierce style translates well on social media.

How to Get the Look:


  • Prep: Begin with clean, moisturized skin. Don’t know what to use, take this skin quiz  
  • Flawless Base: Use full-coverage foundation and concealer.
  • Define: Contour and highlight for a sculpted look.
  • Eyes That Wow: Create drama with dark shadows, liner, and mascara.
  • Bold Lips: Choose a statement color and apply precisely. For a fuller effect,  slightly overline your lips with liner.
  • Set It: Finish with setting spray to lock it all in.


Tips and Tricks:



  • Blend, Blend, Blend: Avoid harsh eyeshadow lines.
  • Lip Precision: Use lip liner for a clean application.
  1. Channel Your Power: A strong expression amplifies the effect.

Recommended Products:


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